Fabien Loszach

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"if you want to understand how a lion hunt, don’t go to the zoo... go to the jungle"

I have a unique academic and professional background, having worked as a teacher, scriptwriter for a hit TV show, radio host, journalist and advertising copywriter. I describe myself as a a pop culture sociologist and I am currently working on his PhD at Montreal’s UQAM university. I've also bring my experience to the world of advertising where I used my background in sociology and its application to real-world consumer behaviour for clients such as Sun Life, Vidéotron, Lafleur and Coca-Cola.

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